4x4Voice News-Bytes

Featuring news and information about OHV recreation and environment issues within California.
  1. John Stewart
  2. General
  3. Monday, 02 December 2019

Many groups have discussed or been involved in efforts to generate a "marketing" campaign.

I would like to lay out a process where non-profit recreation groups can change their current strategy (or on-going efforts) in order to become more effective.

Marketing is getting your name/logo recognized in a broad segment of the market. As such, a successful campaign attains name recognition outside their field. The entire marketing aspect encompasses two different aspects: individual members and businesses. That requires a two prong marketing strategy. One geared to individual members and another geared to supporting business members. 

Okay, so what? You already have that. But, are you effective?



A lot of time is spent on individual membership issues and I will not dwell on that effort as that requires a different marketing approach. However, it is a critical component of a successful marketing campaign.

My focus will be on the supporting business membership aspects.



For the sake of a starting point, let us say that Organization Broken Winch intends to increase name recognition as a major advocate for recreation. A measure of knowing that they are succeeding is they attain name recognition outside the traditional 4x4/OHV community.

Read more of A marketing campaign - means to move forward (Part 1)

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